Embrace groundbreaking


ALSA (Affordable Living Solutions for Africa) is the brainchild of Dutch entrepreneur Hans van Breugel. With over 40 years experience in renewable energy and business development in emerging markets, his passion is to assist in South Africa’s current housing crisis. ALSA is al the first property development group to venture into franchising in South Africa.

‘In selected urban areas across the county, a franchise business model is the best way to ensure the continuous rollout of approved large housing projects. The housing crisis in SA needs a creative approach.’ - CEO, Hans van Breugel.


more about us

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meet our B-BEE certified key partners

Sean Brunke

B. Tech Architecture (University of Johannesburg, South Africa)

M. Sc. Architecture and the Environment (Hochschule Wismar, Germany)

ATD - (Uptime Institute - Accredited Tier Designer - 4427)

Civil and Structural Engineering

Aspire Consulting

Praveer Parbhoo

Ronnie Veitch

Senior Partner at McLeod Partnership, Quantity Surveyors and Project Manager

building an inclusive future

in affordable living

The Flagship project, Orange View in Protea Glen, started construction late 2022 after lenghthy feasability research and property development procedures. Phase 1 is complete and occupied and the majority of units in Block B is sold. Orange View comprises of 412 units ( 1 - 3 bedrooms) and is 100% energy efficient. All 8 blocks of Orange View will be complete end of 2025.


Deadline for completion: 2025

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Orange View

Sales Video


Milestones of Orange View Development

First phase (136 units, block A, B and C) 80% sold, bond approved or private sales.

Block A and B under construction. Block A under transfer, and Block B in August.

Preferred project finalization by December 2025.

Full solar, heat pumps, storage, central hot water per block, and smart wallets for homeowners.

Principally an off-grid development.

Eskom is only a backup and electricity fees will always be at least 10% lower than Eskom's.

focus on energy efficiency


The Marikana project is a response to high population growth (largely a result of mining

operations) and the urgent need for affordable housing. Over the last 15 years less than 600

formal new houses were built in Marikana.

ALSA, the Rustenburg Local Municipality, and major mining companies developed a

spatial development framework that anticipates future mine-related growth as well as

allowing Marikana to maximize its locational advantages adjacent to Rustenburg.

in their community. The SDF provides the framework for the upgrading of the existing

Marikana CBD, the creation of a light industrial area, and the development of

approximately houses & related social amenities within the next 10-15years.

Preparation for the development of Marikana Phase 1 has commenced. The problems

with available bulk services are solved.

ALSA Develops North West Pty Ltd is the ALSA franchisee company that will develop

and deliver the first phase in Marikana. The Spatial Development project consists of approx. 425 ha to be developed intosectional title units for the Social and affordable housing Market in various phases.

ALSA phase 1 (1.500 units)

Marikana / North West Development


Total land



Open space



Density (units/ha)
































franchise investment overview

A solution to SA’s housing crisis!

Projected project


Projected project


Project return after


206 M Rand ex VAT


176 M Rand ex VAT

nationwide franchise opportunities

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North West






Free State


Western Cape


Eastern Cape


franchisee profile

Long-term vision and entrepreneurial spirit

Individuals, couples, or partners with real estate, construction, or property development backgrounds or interests

The franchise encourages the participation of female entrepreneurs

Ability to commit to blueprint plans and tried-and-true development methods.

what we offer

Expertise in affordable energy efficient living solutions and mentorship with international experience

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No annual membership fees and a one-time franchise fee


An approved blueprint plan and processes based on extensive experience in efficient South African energy development and project implementation.

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Return on Investment Return on Investment

The return on investment is high and there are more opportunities for large-scale developments

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The availability of equity at affordable interest rates

South Africa’s Housing Crisis

Despite the South African government’s efforts to deliver 300,000 houses over the past five years, the country still faces a significant housing backlog, with over 2.4 million households registered on the National Housing Needs Register in 2023. - Centre for Affordable Housing Finance in Africa 2023 Yearbook

South Africa’s severe housing crisis can be partly attributed to rapid urbanization. In 2022, more than 65% of the country’s population resided in urban areas. The population of Johannesburg, South Africa’s most densely populated city, has surged by nearly 30% since 2011. Amid a shortfall of 3.7 million housing units, low-income households – which constitute the majority of the populace – struggle to find decent, safe shelter in the country’s urban centers.- Koketso Moeti, Project Syndicate, Oct 2023

Source: Ground Up Feb 2023https://www.groundup.org.za/article/social-housing-in-south-africa-is-in-trouble-heres-why/ 2023

Gallery : Mayor of Rotterdam and Dutch delegation site visitation to Orange View on 8 May

Gallery : Mayor of Rotterdam and Dutch delegation site visitation to Orange View on 8 May

Gallery : Updates on Orange View 2 bedroom show unit April 2024

Gallery : Updates on Protea Glen -Orange View Feb 2023



ALSA would like to thank Caryn Mpoelang, SMME manager at Carletonville Municipality, for the insightful meeting with business owners on 24 Feb 2024. Looking forward to a fruitful relationship with business owners and potential ALSA franchisees in North West.

Our Vision for

the Future

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Prosperity in Property

Property development poses a lucrative future and legacy. A franchise opportunity of this nature offers many people a future, given the current unemployment rate in SA.

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Lined Contemporary Utilitarian Non-Profit Open Book

International Relations

Established relations in Europe and access to international funding mitigates many risks.

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Sustainable solutions

Quality processes, material and support to implement blueprint projects ensures a state of the art end result and rapid roll-out.

Frequently asked questions:

Businessman puts wooden blocks with the word FAQ (frequently asked questions). Collection of frequently asked questions on any topic and answers to them. Instructions and rules on Internet sites

How do I become a franchisee?

Contact Hans van Breugel directly for a discussion and information. Hans@alsa.co.za

What type of individual are you looking at as a franchisee?

We are seeking entrepreneurs, individuals, couples, or partnerships with some background in construction, real estate or development management. We would like to encourage females to enter the property development market.

What are the long-term opportunities for franchisees?

We want to create strong franchisee relationships to evolve into other energy-efficient developments in the future

How long does a development take to complete?

One project usually takes 2- 4 years to complete. Depending on various pre-approval processes. Developments on this scale are long-term projects.

How does access to equity funding work?

ALSA has access to funding in the Netherlands and international, and can arrange for franchisees to benefit from this at a cost-effective interest rate. It is not a grant.

I want to purchase a unit at Protea Glen off-plan

Contact Hans@alsa.co.za to put you in touch with our Real Estate partners.

Our current partner is Allegiance Properties(011 432 3390) and Snooksestates (011-942-5353)

What do I get for R 500 000 commitment fee?

Experience in project development, energy efficiency technologies, international finance instruments, experienced professionals, focus, international technology transfer

Can I employ my own construction manager, team, and financial manager once the project starts?

Construction manager, financial manager no. the team will be constructed in partnership

Explain profit share

At the start of the project franchisor and franchisee agree on the financial principles of the project. Via strong construction and financial management every week, two weekly and monthly reports will ensure that profit stays in line with expectations.

What do you expect from the franchisee directly after the commitment fee is paid?

Location and project identification, First high-level DD on a potential project, marketing support on the brand

Businessman puts wooden blocks with the word FAQ (frequently asked questions). Collection of frequently asked questions on any topic and answers to them. Instructions and rules on Internet sites
Businessman puts wooden blocks with the word FAQ (frequently asked questions). Collection of frequently asked questions on any topic and answers to them. Instructions and rules on Internet sites

How will finances be managed on the project?

ALSA will implement state-of-the-art financial management and reporting systems to have weekly, two-weekly, and monthly reporting and management account systems. Cashflow management is paramount to have full control over the project.

How do I qualify for equity fund assistance?

Depending on careful Due Diligence of the project. Franchisee has to prove to Franchisor that equity support is needed and needs to give an indication of which surety he can give to the equity provider

What is the interest rate on equity fund loans?

Depending on the quality of suretyship and project potential

What surety does ALSA offer that the project will be completed?

Strong management support for the franchisee

Building a more inclusive south africa, together


+27 063 750 3499