ABOUT US
HANS VAN BREUGEL
CEO
Hans van Breugel, a Visionary Leader in Affordable Housing.
Hans van Breugel, a seasoned entrepreneur with over 40 years of experience in renewable energy and business development in emerging markets, is the driving force behind Affordable Living Solutions for Africa (ALSA). His passion for addressing South Africa’s housing crisis has led him to pioneer a unique approach to affordable housing development.
ALSA is the first property development group in South Africa to venture into franchising, a strategic move designed to accelerate the delivery of large-scale housing projects across the country. By empowering local entrepreneurs, ALSA aims to create sustainable communities and empower individuals.
“In selected urban areas across the country, a franchise business model is the best way to ensure the continuous rollout of approved large housing projects,” says van Breugel. “The housing crisis in South Africa demands creative solutions.”
With a deep understanding of the complexities of public housing, van Breugel has been instrumental in facilitating the growth of the social middle class through affordable and sustainable housing solutions. His extensive experience in the international real estate arena, coupled with his knowledge of investment and financing, has positioned him as a key player in the industry.
ALSA is committed to environmentally sustainable, economically viable, and socially responsible development. The company’s focus on renewable energy, particularly hydrogen, aligns with global trends and offers innovative solutions to energy challenges.
Van Breugel’s involvement in projects like the new-build hydrogen shortsea vessel for Van Dam Shipping underscores his dedication to sustainable development. By leveraging his expertise and network, he is driving the energy transition in both South Africa and the Netherlands.
Through its franchise-partnership model, ALSA is nurturing a new generation of project developers, providing them with the necessary skills and support to deliver impactful housing solutions. This innovative approach is poised to revolutionize the affordable housing sector in South Africa
Linked-InOUR DEVELOPMENTS
ORANGE VIEW,
SOWETO
Deadline for completion: 2025
MARIKANA SMART CITY,
RUSTENBURG
Deadline for completion: ****
SOUTH AFRICA'S HOUSING CRISIS
Despite the South African government’s efforts to deliver 300,000 houses over the past five years, the country still faces a significant housing backlog, with over 2.4 million households registered on the National Housing Needs Register in 2023. - Centre for Affordable Housing Finance in Africa 2023 Yearbook
South Africa’s severe housing crisis can be partly attributed to rapid urbanization. In 2022, more than 65% of the country’s population resided in urban areas. The population of Johannesburg, South Africa’s most densely populated city, has surged by nearly 30% since 2011. Amid a shortfall of 3.7 million housing units, low-income households – which constitute the majority of the populace – struggle to find decent, safe shelter in the country’s urban centers.- Koketso Moeti, Project Syndicate, Oct 2023
ALSA INTERVIEW
OUR VISION FOR THE FUTURE
Prosperity in Property
Property development poses a lucrative future and legacy. A franchise opportunity of this nature offers many people a future, given the current unemployment rate in SA.
International Relations
Established relations in Europe and access to international funding mitigates many risks.
Sustainable Solutions
Quality processes, material and support implement blueprint projects ensures a state of the art end result and rapid roll-out.